The Founding Practice deal — fifty firms, locked for life.

The offer

The first 50 consulting firms that subscribe to Practice pay €25 per seat per month (€19 if billed annually). For as long as the subscription is active. No expiry, no annual review, no upgrade tax.

The standard Practice rate is €35 / €26. The Founding rate is a 30 % structural discount, locked at signup.

Why we're doing it

Pith Lab is a new product. There are no logos on our pricing page, no Gartner mention, no in-network references for the prospect to triangulate trust against. In that situation, a rational consulting firm waits. They wait until someone they know has used the product. They wait until there's a case study. They wait six to twelve months. We don't have six to twelve months of runway to wait for the wait.

So we're trading something we have (future ARPU) for something we need (first reference customers). Fifty firms is enough — enough that the 51st prospect can read „these 50 consulting firms already trust Pith Lab" and stop waiting.

What we're not doing

This isn't a flash sale. It isn't a six-month introductory rate that quietly resets. It isn't a coupon code that we'll cancel when convenient. The Founding Practice rate is implemented as a separate Stripe Price ID, permanently attached to your subscription. Coupons can be revoked. A Price ID, once subscribed, holds.

It also isn't a starter tier with feature gating. Founding Practice has the same features as standard Practice — per-client briefings, audit log, member invites, MCP access, the works. The only difference is the price.

The fine print

• 50 firms total, worldwide. Counter is live at /pricing — you can see how many slots remain at any moment.
• Lifetime as long as the subscription stays active. Cancellation forfeits the lock; re-subscribing means the standard rate.
• The cap closes at 50 or end of 2026, whichever first. We're not planning to extend it.
• The 30-day money-back guarantee applies. Try Pith Lab for a month, full refund if it doesn't earn its keep.

How to claim a slot

Sign up for Practice. If the counter is above zero when checkout completes, you're locked at the Founding rate automatically — no code to enter, no email to send. The Stripe subscription will reflect €25/seat directly.

If the counter just hit 50, you're on the standard Practice rate, no surprise. The price you see at checkout is the price you'll pay.

Pith Lab. Same product on every plan. Lifetime pricing for the first 50 firms who don't wait.